OVERVIEW
Stronger Tomorrow Starts Today
This campaign was designed to motivate newcomers to begin their fitness journey now, rather than waiting for the new year. It also drove member utilization, encouraging them to stay on track during the busy holiday season. My goal was to showcase Pure Barre as an empowering, yet approachable, workout. The visual language emphasized strength, warmth and aspirational community, creating a space where anyone could feel confident in themselves. We reached our targeted audience through cohesive touchpoints, including emails, engaging social content, Black Friday/Cyber Monday promos, campaign-specific paid media, and a hero campaign reel that unified the creative narrative. To bring it to life, I led a fully stylized photo/video shoot, capturing the authentic, uplifting energy of the Pure Barre. The result was a suite of high-impact assets that reinforced the brand’s aspirational tone while remaining inviting and inclusive.
BRAND
Pure Barre
PROJECT
Stronger Tomorrow Campaign
DESIGN ASSETS
Photography, Video,
Art Direction, Social Media,
Email Campaign, Print
OVERVIEW
Stronger Tomorrow Starts Today
This campaign was designed to motivate newcomers to begin their fitness journey now, rather than waiting for the new year. It also drove member utilization, encouraging them to stay on track during the busy holiday season. My goal was to showcase Pure Barre as an empowering, yet approachable, workout. The visual language emphasized strength, warmth and aspirational community, creating a space where anyone could feel confident in themselves. We reached our targeted audience through cohesive touchpoints, including emails, engaging social content, Black Friday/Cyber Monday promos, campaign-specific paid media, and a hero campaign reel that unified the creative narrative. To bring it to life, I led a fully stylized photo/video shoot, capturing the authentic, uplifting energy of the Pure Barre. The result was a suite of high-impact assets that reinforced the brand’s aspirational tone while remaining inviting and inclusive.
BRAND
Pure Barre
PROJECT
Stronger Tomorrow Campaign
DESIGN ASSETS
Photography, Video,
Art Direction, Social Media,
Email Campaign, Print
A SUCCESSFUL LAUNCH
Engaging Creative Content
To launch the campaign, we created a dynamic hero reel that captured Pure Barre’s aspirational yet approachable energy. Featuring one of our own teachers, the spot blended authenticity with a visually inspiring presence, setting the tone for the entire campaign. The reel debuted across Instagram, TikTok, and YouTube, anchoring our social rollout. We expanded the campaign with a series of complementary content pieces highlighting member stories, barre education, and relevant social trends. One standout piece was a Breast Cancer Awareness reel featuring another teacher, Nikki, from Illinois. With 45K+ views, 128 comments, and over 1,000 likes, it quickly became one of Pure Barre’s highest-engagement posts to date. Nikki’s powerful story even gained the attention of CBS, leading to an invitation for her to share it at their Chicago station.
A SUCCESSFUL LAUNCH
Engaging Creative Content
To launch the campaign, we created a dynamic hero reel that captured Pure Barre’s aspirational yet approachable energy. Featuring one of our own teachers, the spot blended authenticity with a visually inspiring presence, setting the tone for the entire campaign. The reel debuted across Instagram, TikTok, and YouTube, anchoring our social rollout. We expanded the campaign with a series of complementary content pieces highlighting member stories, barre education, and relevant social trends. One standout piece was a Breast Cancer Awareness reel featuring another teacher, Nikki, from Illinois. With 45K+ views, 128 comments, and over 1,000 likes, it quickly became one of Pure Barre’s highest-engagement posts to date. Nikki’s powerful story even gained the attention of CBS, leading to an invitation for her to share it at their Chicago station.
NEXT DESIGN PROJECT
An empowering creative to kick off
the Barre Stronger Challenge.
NEXT PROJECT
NEXT DESIGN PROJECT
An empowering creative to kick off
the Barre Stronger Challenge.
STAY SOCIAL