OVERVIEW
Barre Strong Together
Barre Stronger is Pure Barre's largest challenge at the beginning of every year. It is focused on strength and empowerment by challenging individuals to complete 20 classes in 31 days. My goal was to develop and execute a creative concept that would showcase this challenge in a powerful and memorable way. To start, I led a stylized photo/videoshoot to capture unique photography for marketing assets and to create an engaging promo video. Once the photos were dialed in, the team quickly got to work building out the entire launch kit. To further drive interest, we also build a custom landing page to educate viewers on the Barre Stronger Challenge and encourage them to sign up.
BRAND
Pure Barre
PROJECT
Barre Stronger Challenge
DESIGN ASSETS
Photography, Video,
Art Direction, Social Media,
Email Campaign, Print
OVERVIEW
Barre Stronger Together
Barre Stronger is Pure Barre's largest challenge at the beginning of every year. It is focused on strength and empowerment by challenging individuals to complete 20 classes in 31 days. My goal was to develop and execute a creative concept that would showcase this challenge in a powerful and memorable way. To start, I led a stylized photo/videoshoot to capture unique photography for marketing assets and to create an engaging promo video. Once the photos were dialed in, the team quickly got to work building out the entire launch kit. To further drive interest, we also build a custom landing page to educate viewers on the Barre Stronger Challenge and encourage them to sign up.
BRAND
Pure Barre
PROJECT
Barre Stronger Challenge
DESIGN ASSETS
Photography, Video,
Art Direction, Social Media,
Email Campaign, Print
A SUCCESSFUL LAUNCH
Engaging Social Reels
To elevate this challenge we launched a series of videos across Instagram, TikTok and Youtube. The two best performing reels were our promo reel and challenge motivation reel. The promo reel was released two weeks before the challenge to hype up our audience -- it gained 60k+ views, which quickly became one of Pure Barre's top engagement pieces of all time. The challenge motivation reel was launched on International Women's Day to empower our challengers and drive engagement.
A SUCCESSFUL LAUNCH
Engaging Social Reels
To elevate this challenge we launched a series of videos across Instagram, TikTok and Youtube. The two best performing reels were our promo reel and challenge motivation reel. The promo reel was released two weeks before the challenge to hype up our audience -- it gained 60k+ views, which quickly became one of Pure Barre's top engagement pieces of all time. The challenge motivation reel was launched on International Women's Day to empower our challengers and drive engagement.
NEXT DESIGN PROJECT
Premium packaging design for
Callaway Golf's Tour-level golf balls.
NEXT PROJECT
NEXT DESIGN PROJECT
Premium packaging design for
Callaway Golf's Tour-level golf balls.
STAY SOCIAL