OVERVIEW
Define Your Full-Body Workout
Define is Pure Barre's newest class format. Focused on power, Define fuses the classic barre technique with weight-based strength training to develop muscular strength, power and build confidence in your form. As Art Director, I was tasked to develop photography, video, and all creative marketing assets to help promote this exciting, new launch. The goal was to show how Define completes Pure Barre's collection of full-body classes, designed for everybody and any body. Define needed an edgy creative look to match its empowering, bold vibe.
BRAND
Pure Barre
PROJECT
Define Class Launch
DESIGN ASSETS
Photography, Video, Web,
Art Direction, Social Media,
Email Campaign, Print
OVERVIEW
Define Your Full-Body Workout
Define is Pure Barre's newest class format. Focused on power, Define fuses the classic barre technique with weight-based strength training to develop muscular strength, power and build confidence in your form. As Art Director, I was tasked to develop photography, video, and all creative marketing assets to help promote this exciting, new launch. The goal was to show how Define completes Pure Barre's collection of full-body classes, designed for everybody and any body. Define needed an edgy creative look to match its empowering, bold vibe.
BRAND
Pure Barre
PROJECT
Define Class Launch
DESIGN ASSETS
Photography, Video, Web,
Art Direction, Social Media,
Email Campaign, Print
A SUCCESSFUL LAUNCH
Define Class Video
Define needed an edgy launch video that was captivating, yet would give viewers a good understanding of what to expect. I worked closely with an outside videographer to make this class video come to life. Then, I directed the design team on adding descriptive graphics into the video.
A SUCCESSFUL LAUNCH
Define Class Video
Define needed an edgy launch video that was captivating, yet would give viewers a good understanding of what to expect. I worked closely with an outside videographer to make this class video come to life. Then, I directed the design team on adding descriptive graphics into the video.
NEXT DESIGN PROJECT
A summer challenge for Pure Barre
based on a deck of cards.
NEXT PROJECT
NEXT DESIGN PROJECT
A summer challenge for Pure Barre
based on a deck of cards.
STAY SOCIAL