OVERVIEW
ACE(D) Your Challenge
Pure Aced is a summer challenge encouraging members to experience all four class formats. The first letter of Pure Barre's classes spell out 'ACED' which became the initial inspiration for this concept. Playing off the idea of a card game, individuals "aced" their summer challenge. This concept offered a fun, new twist to Pure Barre's classes driving interest and new memberships. As Art Director, I developed this concept and directed the team to implement across all marketing touchpoints. As an added bonus, we also made a custom deck of cards that franchise partners could sell in their studios.
BRAND
Pure Barre
PROJECT
Pure Aced Challenge
DESIGN ASSETS
Concept Design, Print,
Art Direction, Social Media,
Email Campaign
OVERVIEW
ACE(D) Your Challenge
Pure Aced is a summer challenge encouraging members to experience all four class formats. The first letter of Pure Barre's classes spell out 'ACED' which became the initial inspiration for this concept. Playing off the idea of a card game, individuals "aced" their summer challenge. This concept offered a fun, new twist to Pure Barre's classes driving interest and new memberships. As Art Director, I developed this concept and directed the team to implement across all marketing touchpoints. As an added bonus, we also made a custom deck of cards that franchise partners could sell in their studios.
BRAND
Pure Barre
PROJECT
Pure Aced Challenge
DESIGN ASSETS
Concept Design, Print,
Art Direction, Social Media,
Email Campaign
BRINGING THE CONCEPT TO LIFE
Custom Card Deck
To make this challenge extra special, my team and I decided to create a custom 52 card deck using Pure Barre photography and the challenge colors. After two test prints to ensure print quality, we released the artwork on VistaPrint so all franchise partners could order and sell the cards in studio.
BRINGING THE CONCEPT TO LIFE
Custom Card Deck
To make this challenge extra special, my team and I decided to create a custom 52 card deck using Pure Barre photography and the challenge colors. After two test prints to ensure print quality, we released the artwork on VistaPrint so all franchise partners could order and sell the cards in studio.
NEXT DESIGN PROJECT
An empowering creative to kick off
the Barre Stronger Challenge.
NEXT PROJECT
NEXT DESIGN PROJECT
An empowering creative to kick off
the Barre Stronger Challenge.
STAY SOCIAL