OVERVIEW
The #1 company in golf
Callaway is renowned for developing innovative technology that help golfers hit longer and straighter shots. One of Callaway's most premium products is the Rogue club line. As lead print designer, my challenge was to clearly showcase Jailbreak Technology in Rogue woods and Urethane Microspheres in Rogue irons. The goal was create a concept to prove to consumers that Rogue was the best golf club on the market. Deliverables include: final Rogue design concepts, retail executions, marketing materials, and art direction of all Rogue launch print elements.
BRAND
Callaway Golf
PROJECT
Rogue Product Launch
DESIGN ASSETS
Branding, Concept Design,
Art Direction, Retail Execution
OVERVIEW
The #1 company in golf
Callaway is renowned for developing innovative technology that help golfers hit longer and straighter shots. One of Callaway's most premium products is the Rogue club line. As lead print designer, my challenge was to clearly showcase Jailbreak Technology in Rogue woods and Urethane Microspheres in Rogue irons. The goal was create a concept to prove to consumers that Rogue was the best golf club on the market. Deliverables include: final Rogue design concepts, retail executions, marketing materials, and art direction of all Rogue launch print elements.
BRAND
Callaway Golf
PROJECT
Rogue Product Launch
DESIGN ASSETS
Branding, Concept Design,
Art Direction, Retail Execution
Final Rogue Woods Design Concept
Final Rogue Irons Design Concept
Final Rogue Woods Design Concept
Final Rogue Irons Design Concept
RETAIL AND TRADE SHOW GRAPHICS
Clear, consistent and prominent branding
Once the concept designs for the Rogue were finalized, I executed the look across all National sales events and retail locations -- Dick's Sporting Goods, PGA Superstore, and Golf Galaxy were among the largest retailers. I also created a few Rogue graphics to showcase within the Callaway booth at the PGA Trade Show.
RETAIL AND TRADE SHOW GRAPHICS
Clear, consistent and prominent branding
Once the concept designs for the Rogue were finalized, I executed the look across all National sales events and retail locations -- Dick's Sporting Goods, PGA Superstore, and Golf Galaxy were among the largest retailers. I also created a few Rogue graphics to showcase within the Callaway booth at the PGA Trade Show.
NEXT DESIGN PROJECT
Hand-lettered chalkboard menus and an
authentic mural design for BIGA San Diego.
NEXT PROJECT
NEXT DESIGN PROJECT
Hand-lettered chalkboard menus and an
authentic mural design for BIGA San Diego.
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