OVERVIEW
An Empowering Women's Golf Brand
As an avid female golfer, I was frustrated with the current women's golf market. Most brands do not focus on the women's segment, and the select few that do typically follow the 'Shrink It and Pink It' strategy. A lot of golf products created for women are often developed behind a closed door by men. My goal was to create awareness for women's golf by developing a strategic brand heavily influenced by women. This brand would create products that women truly wanted and would also serve as a community for all women in golf. Through this initial concept, the Reva brand was born.
BRAND
Reva
PROJECT
Brand Direction + Strategy
DESIGN ASSETS
Brand Strategy, Logo Development,
Market Research, Copywriting,
Product Design
OVERVIEW
An Empowering Women's Golf Brand
As an avid female golfer, I was frustrated with the current women's golf market. Most brands do not focus on the women's segment, and the select few that do typically follow the 'Shrink It and Pink It' strategy. A lot of golf products created for women are often developed behind a closed door by men. My goal was to create awareness for women's golf by developing a strategic brand heavily influenced by women. This brand would create products that women truly wanted and would also serve as a community for all women in golf. Through this initial concept, the Reva brand was born.
BRAND
Reva
PROJECT
Brand Direction + Strategy
DESIGN ASSETS
Brand Strategy, Logo Development,
Market Research, Copywriting,
Product Design
BRAND VISION
Reva evokes authenticity and empowerment through premium products and inspires all women to be a part of a true golf revolution.
01
Reva offers premium products, featuring the best technology for women.
No compromises and nothing cost-engineered.
Created specifically for a woman’s golf game.
02
Reva unifies the women’s golf community under one brand, no matter the handicap.
A true movement of inclusion for all women.
Provides a sense of community and belonging.
03
Reva embodies a modern, empowering design with an innovative aesthetic.
An aesthetic approach never seen or done before in the women’s golf industry.
BRAND VISION
Reva evokes authenticity and empowerment through premium products and inspires all women to be a part of a true golf revolution.
01
Reva offers premium products, featuring
the best technology for women.
No compromises and nothing cost-engineered.
Created specifically for a woman’s golf game.
02
Reva unifies the women’s golf community
under one brand, no matter the handicap.
A true movement of inclusion for all women.
Provides a sense of community and belonging.
03
Reva embodies a modern, empowering design
with an innovative aesthetic.
An aesthetic approach never seen or done before in the women’s golf industry.
BRAND STRATEGY
Core Aspirational Focuses
Based on increasing support for women’s empowerment and social movements, I identified 6 core aspirational focuses for all Reva golfers. Regardless of age or skill level, the majority of women can identify and relate with these key, strategy focuses:
BRAND STRATEGY
Core Aspirational Focuses
Based on increasing support for women’s empowerment and social movements, I identified 6 core aspirational focuses for all Reva golfers. Regardless of age or skill level, the majority of women can identify and relate with these key, strategy focuses:
LOGO DEVELOPMENT
Premium and Modern Identity
I directed the logo design to achieve an aesthetic style that evokes premium performance and modern athleticism. Based on consumer research, women preferred brand identities that were clean, modern, and strong. They wanted a brand that made them feel confident both on the golf course and in their everyday lives.
LOGO DEVELOPMENT
Premium and Modern Identity
I directed the logo design to achieve an aesthetic style that evokes premium performance and modern athleticism. Based on consumer research, women preferred brand identities that were clean, modern, and strong. They wanted a brand that made them feel confident both on the golf course and in their everyday lives.
COLOR STUDY + MARKET RESEARCH
What do women want?
Working closely with a Consumer Insights team, I conducted several surveys to learn exactly what product colors female golfers liked best. An overwhelming percentage of the participants chose shades of blue as their favorite option. This became the brand color for Reva, as well as the hero color on all Reva products. I also researched the entire women's golf market to see what other competitive brands were doing. Most products currently in market featured soft pastel colors and an overwhelming selection of pinks, purples, and teals.
COLOR STUDY + MARKET RESEARCH
What do women want?
Working closely with a Consumer Insights team, I conducted several surveys to learn exactly what product colors female golfers liked best. An overwhelming percentage of the participants chose shades of blue as their favorite option. This became the brand color for Reva, as well as the hero color on all Reva products. I also researched the entire women's golf market to see what other competitive brands were doing. Most products currently in market featured soft pastel colors and an overwhelming selection of pinks, purples, and teals.
PRODUCT DESIGN AND DEVELOPMENT
Final Product Designs
After analyzing all consumer data, my team and I applied our findings to the Reva product design. I worked closely with the Industrial Design team to design the products and art directed the Graphic Design team to create all packaging and marketing materials. These three products were strategically marketed across different levels of female golfers:
01
Reva Golf Balls
Designed for beginner-to-mid skilled women who want to increase distance and launch the ball higher.
02
Reva Complete Sets
Designed for women of all skill levels, who prefer a premium, full set of clubs.
03
Big Bertha Reva
Designed for mid-to-higher skilled women who want more distance without sacrificing accuracy.
PRODUCT DESIGN AND DEVELOPMENT
Final Product Designs
After analyzing all consumer data, my team and I applied our findings to the Reva product design. I worked closely with the Industrial Design team to design the products and art directed the Graphic Design team to create all packaging and marketing materials. These three products were strategically marketed across different levels of female golfers:
01
Reva Golf Balls
Designed for beginner-to-mid skilled women who want
to increase distance and launch the ball higher.
02
Reva Complete Sets
Designed for women of all skill levels, who prefer
a premium, full set of clubs.
03
Big Bertha Reva
Designed for mid-to-higher skilled women who want
more distance without sacrificing accuracy.
NEXT DESIGN PROJECT
An edgy, empowering creative
for Pure Barre's newest class format.
NEXT PROJECT
NEXT DESIGN PROJECT
An edgy, empowering creative
for Pure Barre's newest class format.
STAY SOCIAL