OVERVIEW
Better for Every Player
Callaway Golf reengineered every aspect and element in their golf ball to take Tour performance to another level. The Chrome Soft family consists of three different products: Chrome Soft, Chrome Soft X, and Chrome Soft X-LS. Callaway Golf needed a premium package design to bring the entire Chrome Soft family to market. I concepted and designed the entire packaging line, from start to finish. I also worked extremely close with the packaging vendor and traveled to press-checks to approve all final press artwork.
BRAND
Callaway Golf
PROJECT
Chrome Soft Family Packaging
DESIGN ASSETS
Concept Design, Packaging,
Art Direction, Press Check,
Production Design
OVERVIEW
Better for Every Player
Callaway Golf reengineered every aspect and element in their golf ball to take Tour performance to another level. The Chrome Soft family consists of three different products: Chrome Soft, Chrome Soft X, and Chrome Soft X-LS. Callaway Golf needed a premium package design to bring the entire Chrome Soft family to market. I concepted and designed the entire packaging line, from start to finish. I also worked extremely close with the packaging vendor and traveled to press-checks to approve all final press artwork.
BRAND
Callaway Golf
PROJECT
Chrome Soft Family Packaging
DESIGN ASSETS
Concept Design, Packaging,
Art Direction, Press Check,
Production Design
PRE-PRESS PRODUCTION
Design in every detail
I created the design, layout, and all pre-press production layers for 25+ packaging skus within the Chrome Soft family. Once done, I worked extremely close with the printer to approve all proofs and traveled to Toronto, CA to be on-site for the final press run.
PRE-PRESS PRODUCTION
Design in every detail
I created the design, layout, and all pre-press production layers for 25+ packaging skus within the Chrome Soft family. Once done, I worked extremely close with the printer to approve all proofs and traveled to Toronto, CA to be on-site for the final press run.
NEXT DESIGN PROJECT
Strategic brand guidelines that provide
brand consistency and clarity to Polk Audio.
NEXT PROJECT
NEXT DESIGN PROJECT
Strategic brand guidelines that provide
brand consistency and clarity to Polk Audio.
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