OVERVIEW
Worn by the Best
Callaway Golf crafted a collection of all new performance gear consisting of premium golf bags, headwear, gloves, travel gear, and much more. As lead designer, I created a high-end lookbook to help Callaway bring their collection to life. I concepted and designed the entire book, from start to finish. Working closely with the photographers, I art directed photoshoots and retouched all images. I also worked extremely close with the printer to test different paper samples, traveled to be on press to tweak colors, and confirmed all pages printed with perfection.
BRAND
Callaway Golf
PROJECT
Performance Gear Lookbook
DESIGN ASSETS
Concept Design, Layout,
Art Direction, Press Check,
Retouching, Production Design
OVERVIEW
Worn by the Best
Callaway Golf crafted a collection of all new performance gear consisting of premium golf bags, headwear, gloves, travel gear, and much more. As lead designer, I created a high-end lookbook to help Callaway bring their collection to life. I concepted and designed the entire book, from start to finish. Working closely with the photographers, I art directed photoshoots and retouched all images. I also worked extremely close with the printer to test different paper samples, traveled to be on press to tweak colors, and confirmed all pages printed with perfection.
BRAND
Callaway Golf
PROJECT
Performance Gear Lookbook
DESIGN ASSETS
Concept Design, Layout,
Art Direction, Press Check,
Retouching, Production Design
NEXT DESIGN PROJECT
A brand strategy and design
built to revolutionize women's golf.
NEXT PROJECT
NEXT DESIGN PROJECT
A brand strategy and design
built to revolutionize women's golf.
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