NEENAH PAPER PROMOTION
This piece promotes Neenah’s Environmental paper line, their recycled paper. The promotion is an interactive book with a "Wonderland" theme I developed and implemented that focuses on the daily life and struggles of a graphic designer. It demonstrates the paper's ability to withstand intricate die-cuts as well as improve print quality.
Designers will be able to connect on a personal level with the content and enjoy the interaction of the design. This will encourage them to use Neenah Environmental paper for their next project.
[PRINT, COPYWRITING, DESIGN]