COCK AND LOAD CONDOMS
The concept behind "Cock and Load" condoms explores the idea of sex and violence and how it is used in today's society through the media. The brand is marketed toward straight men that classify themselves as a typical "manly" man, characterized by dominance, assertiveness, and power. However, the separately packaged sub brands are marketed more toward three specific target audience:
- "The Big Boy" is aimed towards men of any age range who need larger condoms.
- "The Power Banger" is for younger men
(ages 18-35) who like to have rough sex, yet are still cautious about their sexual health.
- "The Ridged Trigger" is marketed towards the older men (ages 35-80) in long-term relationships who want to spice up their sex life.
The bold use of typography and color in "Cock and Load" condoms are especially important to make condoms more prominent and acceptable in society.
[RESEARCH, COPYWRITING, PHOTOGRAPHY, PACKAGING, IDENTITY, PROTOTYPING, DESIGN]