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COCK AND LOAD CONDOMS

The concept behind "Cock and Load" condoms explores the idea of sex and violence and how it is used in today's society through the media. The brand is marketed toward straight men that classify themselves as a typical "manly" man, characterized by dominance, assertiveness, and power. However, the separately packaged sub brands are marketed more toward three specific target audience:

The bold use of typography and color in "Cock and Load" condoms are especially important to make condoms more prominent and acceptable in society.

[RESEARCH, COPYWRITING, PHOTOGRAPHY, PACKAGING, IDENTITY, PROTOTYPING, DESIGN]