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HEY THERE!

Responsive design is important, but I believe a design portfolio deserves to be viewed on a larger screen size. Thank you!

OVERVIEW

Better for Every Player

Callaway Golf reengineered every aspect and element in their golf ball to take Tour performance to another level. The Chrome Soft family consists of three different products: Chrome Soft, Chrome Soft X, and Chrome Soft X-LS. Callaway Golf needed a premium package design to bring the entire Chrome Soft family to market. I concepted and designed the entire packaging line, from start to finish. I also worked extremely close with the packaging vendor and traveled to press-checks to approve all final press artwork.

BRAND

Callaway Golf

PROJECT

Chrome Soft Family Packaging

DESIGN ASSETS

Concept Design, Packaging,
Art Direction, Press Check,
Production Design

OVERVIEW

Better for Every Player

Callaway Golf reengineered every aspect and element in their golf ball to take Tour performance to another level. The Chrome Soft family consists of three different products: Chrome Soft, Chrome Soft X, and Chrome Soft X-LS. Callaway Golf needed a premium package design to bring the entire Chrome Soft family to market. I concepted and designed the entire packaging line, from start to finish. I also worked extremely close with the packaging vendor and traveled to press-checks to approve all final press artwork.




BRAND

Callaway Golf

PROJECT

Chrome Soft Family Packaging

DESIGN ASSETS

Concept Design, Packaging,
Art Direction, Press Check,
Production Design

PRE-PRESS PRODUCTION

Design in every detail

I created the design, layout, and all pre-press production layers for 25+ packaging skus within the Chrome Soft family. Once done, I worked extremely close with the printer to approve all proofs and traveled to Toronto, CA to be on-site for the final press run.

PRE-PRESS PRODUCTION

Design in every detail

I created the design, layout, and all pre-press production layers for 25+ packaging skus within the Chrome Soft family. Once done, I worked extremely close with the printer to approve all proofs and traveled to Toronto, CA to be on-site for the final press run.

NEXT DESIGN PROJECT

Strategic brand guidelines that provide
brand consistency and clarity to Polk Audio.

NEXT PROJECT

NEXT DESIGN PROJECT

Strategic brand guidelines that provide
brand consistency and clarity to Polk Audio.

NEXT PROJECT

LOCATION

San Diego, California



START A CONVERSATION

hello.sarahjo@gmail.com →

STAY SOCIAL

LOCATION

San Diego, California



START A CONVERSATION

hello.sarahjo@gmail.com →