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Polk Boom Bit Product Launch

Enjoying music anywhere demands a product that's ready for anything. And Polk BOOM has that on lockdown with their series of durable, Bluetooth speakers. Using high-quality sound technology and unique product design, Polk BOOM pushes the limits to deliver great sound for whenever you're on the go. Targeted towards active millennials, Polk BOOM also uses vibrant color palettes and ruggedized materials on their products to truly stand out among the competition.

Polk BOOM recently added to their collection with another innovative, Bluetooth speaker: the BIT. Featuring a spring steel clip to securely fasten to any apparel, the BIT truly is the "world's first wearable speaker." It also includes a speaker phone for hands-free calls, as well as an integrated USB for portable charging.

For this product launch, I designed the packaging, in-store display box, iconography, website UI designs, emails, and social media designs.

[RESEARCH, BRANDING, PACKAGING, UI DESIGN, EMAIL AND SOCIAL MEDIA]